The Challenge
The case for healthy, plant-rich diets is settled. The system to deliver them is not.
Research, policy, and industry continue to work in isolation, and the gap between evidence and action keeps growing. In Catalonia, the cost of that gap is visible: more than half of adults are overweight or obese; among children aged 6 to 12, nearly one in three is overweight or obese.
52.4% of Catalan adults are overweight or obese
Businesses want to respond to rising demand for healthier food, but lack the standards, skills, and infrastructure to do so at scale. Public institutions hold the health goals but not the tools. Neither can move far without the other.
32.6% of Catalan children are overweight or obese
The result is a food system that treats healthy eating as a premium — something aspirational, niche, or expensive — rather than a baseline.
Welcome to the Hub
The Healthy Food Hub tackles the fragmentation that keeps healthy food from scaling — bringing together the expertise, incentives, and infrastructure needed to move evidence-based, plant-rich food from ideas into affordable, tasty, everyday reality.
It does this through five interconnected capabilities:
1. Infrastructure Sandbox
Spaces to test, prototype, and scale healthy‑food solutions—from experimental farms to labs, test kitchens, and pilot plants
2. Convening & Collaboration Engine
Challenge labs, workshops, demo days, and roundtables that align stakeholders around shared problems and projects
3. Relationship Builder
A trusted network connecting experts, industry, government, and investors across the value chain
4. Opportunity & Resource Unlocker
Access to funding, talent, expertise, and infrastructure to move ideas from pilot to scale
5. Knowledge & Evidence Generator
Applied research, pilots, case studies, and ecosystem mapping that guide real‑world decisions
