Lean Startup

What is it? The Lean Startup methodology is an approach to developing and launching businesses and products based on the principles of continuous learning, experimentation, and validated learning. It advocates for creating a Minimum Viable Product (MVP) with core features that can be quickly launched to test the market. The key idea is to learn from real user feedback and data to iterate and improve the product in an agile manner. The Lean Startup methodology also promotes a build-measure-learn feedback loop to ensure that products are continually refined based on actual market demand.

Why do we like it? The Lean Startup approach is popular because it reduces the risk of launching a product that doesn't meet market needs. By quickly releasing an MVP and gathering real user data, startups can make informed decisions about future development, avoiding wasting resources on building products that might not be well-received. The emphasis on experimentation and learning fosters a culture of adaptability and agility within the organization, enabling them to stay responsive to changing market conditions and customer preferences.